Familia Brewing
Familia Brewing is a craft brewery based in Pigeon Lake, Alberta, Canada. Inspired by the seasons and pace of lake life in the prairies, Familia brews a variety of beer from easy drinking favourites to small batch experiments. We aimed to create a modern camp vibe with deep woodsy tones, abstract lake topography and a utilitarian layout and branding.
Year:
2021
Client:
Familia Brewing
Services:
Design Strategy, Identity, Packaging, Naming, Illustration, Art Direction.
Industry:
Beverage
Naming
Juan Monterrosa’s parents immigrated from El Salvador to start a new life in Canada and found themselves calling Pigeon Lake home. Growing up, Juan was geographically far from his families heritage and traditions though his culture revealed itself to him in subtle ways, for example, drinking Mexican hot chocolate whilst ice skating on a frozen lake and being in beautiful natural surroundings.
Juan is an organizer of people and is in his element when he’s was able to bring people together and create environments for making memories. Juan comes from a tight and loud Familia that makes the most of everyday and is grateful for every experience through life. Each brew pays homage to Juan’s memories of the lake.
Approach
The colour palette draws references from elements in and around the Lake. Dry grasses, evergreen trees, camp fires, icy winter snow, big skies and rich sunsets all tell a story of the slow life. We wanted to capture the humble spirit of Pigeon Lake and the people who call it home. The identity design is a mixture of a no-fuss approach to packaging, a slight nod to vintage with a hint of modern craft brewery artistry.
